Update: Court Order Issued -- Will Dalbey Education's Cash Flow Business Dry Up?
In June, we told you about the lawsuit filed against Colorado's Dalbey Education Institute whose infomercial "Winning in the Cash Flow Business", hosted by Gary Collins, was under fire for being deceptive and misleading.
Last week, the Attorney General and Federal Trade Commission were successful in obtaining a stipulated order barring the company from airing misleading statements during their infomercial.
The order specifically prohibits Dalbey from implying that consumers are likely to quickly earn substantial sums of money through brokering promissory notes, and additionally addresses the handling of sales calls and record keeping, compliance monitoring and the prohibition of disclosing consumer lists.
Further, an advertising disclosure stating that "Most of our customers will earn little or no money" is to be prominently displayed several times throughout the infomercial, the frequency of which depending on the length of the particular infomercial.
Will these new regulations really deter consumers from buying into a powerful infomercial in hopes of a quick rich scheme? All one has to do is look at lottery sales for that answer. The odds may be small, but it's the hope of being "the one" to hit it big that keeps the cash flowing. So, who really is the one "Winning in the Cash Flow Business"?
Any consumer who believes that they may have been scammed may file a complaint with the Colorado Attorney General through their website.
If you would like to read the full order, you may access it here.
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